Frieda Health
Industry: Female Health
Project:
Comprehensive Rebranding and New Name
The Challenge: Our client sought a fresh identity that reflects their commitment to empowering women through menopause with innovative health management solutions.
The Insight:
The previous brand failed to resonate with the transformative journey of menopause. Our goal was to craft a name and visual identity that embody strength, support, and empowerment.
The Solution:
We developed a contemporary logo for Frieda Health, incorporating a warm and inviting color palette that reflects the brand's focus on care and support. The brand messaging was crafted to tell engaging stories, emphasizing themes of empowerment, community, and understanding, all of which are key to the menopause journey. Additionally, we redesigned the company’s digital presence with a user-friendly website, ensuring seamless navigation and easy access to valuable resources. To further enhance the brand’s reach, we created cohesive marketing materials that consistently conveyed a supportive and empowering message across all platforms.
The Impact:
As a result of the rebranding, Frieda Health saw a significant increase in brand visibility and client engagement, positioning the company as a trusted leader in the menopause health space.
