DeepNews

Project: Strategy + Brand Design

Our client, an AI news start-up, approached us with a vision to revolutionize the way news is delivered and consumed. They had developed cutting-edge AI technology to curate and deliver personalized news content to users in real-time. The client sought our expertise in branding to help establish their identity in the market and communicate their unique value proposition effectively.

From the brand name to the entire corporate design, everything was developed by Fake Agency. The idea of the figurative mark or app symbol is inspired by the shape of a classic newspaper and also points downwards - a perfect combination of deep and news.

Good-looking and unique Apple Store assets and smart ASO helped Deep News break into the top 10 downloaded news apps at launch.