BLUU SEAFOOD
Client: BLUU Seafood
Industry: Food Biotech
Introduction:
BLUU Seafood, a pioneering European food biotech company dedicated to producing cultivated fish, approached our creative agency with the goal of rebranding and revitalizing their corporate design. Their mission was to make sustainable seafood a mainstream choice and establish themselves as a trusted leader in this emerging market. Our team was thrilled to take on this challenge and embark on a journey to transform BLUU Seafood's brand identity into a captivating and sustainable powerhouse.
Objective:
Develop a compelling and eco-friendly brand identity that reflects BLUU Seafood's commitment to sustainability.
Create a cohesive corporate design that tells a compelling story about their mission and products.
Strengthen the brand's presence in the food biotech sector and reach a broader audience, including consumers, investors, and B2B partners.
Color Palette:
We selected a color palette inspired by ocean blues, seafoam greens, and aquatic teals, connecting the brand to its aquatic roots while emphasizing freshness and sustainability.
The Creative Process:
Discovery Phase:
Our team started by conducting in-depth research into BLUU Seafood's mission, values, products, and their place in the market. We identified key insights, such as their commitment to sustainable practices, cutting-edge technology, and the unique position as leaders in cultivated fish production.
Logo Redesign:
We created a modern, organic, and sleek logo featuring a stylized fish incorporated into the company's initials, 'BLUU.' This symbolized the fusion of technology and nature in their operations.
Website Redesign:
The website redesign focused on creating an intuitive and visually appealing user experience. We incorporated high-quality imagery of their facilities, products, and the environment to convey their commitment to sustainability.
Storytelling:
We emphasized BLUU Seafood's mission and vision by incorporating impactful storytelling elements throughout their branding. This involved highlighting their advanced biotech processes, commitment to reducing overfishing, and providing a sustainable food source.
Results
Enhanced Brand Recognition: BLUU Seafood saw a significant increase in brand recognition, as the new brand identity clearly communicated their mission and values.
Market Expansion: The rebranding effort helped BLUU Seafood break into new markets and secure partnerships with prominent players in the food industry.
Consumer Trust: The sustainable packaging and branding efforts fostered trust among environmentally-conscious consumers, resulting in increased product sales.
Conclusion:
Our creative agency's rebranding and corporate design work for BLUU Seafood successfully transformed the brand into a sustainable seafood leader. By conveying their mission, values, and commitment to the environment through modern design elements and storytelling, we played a significant role in helping them achieve their goals and raise money for their A round and make a lasting impact in the industry. BLUU Seafood is now poised for a promising future, showcasing their seafood revolution to the world.
